PropertyPulse.Ai
Privacy Policy

Personal Information You Provide

We collect information you directly provide to us, including:

• Contact Information: Name, email address, phone number, mailing address
• Account Information: Username, password, and account preferences
• Property Information: Property addresses, search criteria, viewing history, and saved properties
• Financial Information: Income verification, pre-approval letters, and payment information for transactions
• Communication Records: Messages, calls, and correspondence with our team and real estate professionals
• Identity Verification: Government-issued ID, driver's license, and verification documents

Information We Collect Automatically

Our platform automatically collects certain information through cookies, pixels, and similar technologies:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, features used, search queries, time spent on platform
• Location Information: Precise GPS coordinates when you visit properties or use location-based features
• Behavioral Analytics: Click patterns, scroll behavior, and user interaction data

Information from Third Parties

We may receive information from third parties, including:

• Multiple Listing Service (MLS): Property listings, market data, and real estate professional information
• Data Brokers: Property records, demographic information, and market analytics
• Identity Verification Services: Background checks and identity confirmation
• Marketing Partners: Lead generation and advertising network data
• Social Media Platforms: Profile information if you connect social media accounts

Primary Business Purposes

• Service Delivery: Provide property search, AI-powered recommendations, and platform functionality
• Transaction Facilitation: Connect you with real estate professionals and facilitate property transactions
• AI Model Training: Improve our artificial intelligence algorithms for better property matching and market analysis
• Customer Support: Respond to inquiries, provide technical assistance, and resolve issues
• Account Management: Maintain your account, preferences, and service history

AI-Powered Features and Automated Decision-Making

PropertyPulse.Ai uses artificial intelligence to enhance your property search experience:

• Automated Property Matching: Our AI analyzes your preferences, search history, and behavior to recommend properties
• Market Analysis: AI-driven property valuations, market trends, and investment insights
• User Profiling: Algorithmic analysis of your preferences to personalize your experience
• Fraud Detection: Automated systems to identify and prevent fraudulent activity

Your Rights Regarding AI Processing:

• You have the right to request human review of any AI-generated decision that significantly affects you
• You can opt out of AI-powered profiling and automated decision-making
• You can request an explanation of how our AI systems made specific recommendations
• You can access and correct data used by our AI systems

Algorithmic Fairness and Bias Management

Bias Auditing and Monitoring:

• We conduct regular bias audits of our AI systems to identify and mitigate discriminatory outcomes
• Our algorithms are monitored for disparate impact on protected classes under fair housing laws
• We maintain records of algorithmic decision-making processes for regulatory compliance
• Third-party audits may be conducted annually to assess algorithmic fairness

Algorithmic Transparency:

• Users receive notifications when AI systems make decisions that significantly affect their experience
• You can request explanations of algorithmic decisions in plain language
• We provide information about the factors and data sources used in automated decisions
• Appeals processes are available for users who believe AI decisions are unfair or inaccurate

Human Oversight and Review:

• Significant AI-driven decisions include human oversight and review capabilities
• You can request human intervention in automated decision-making processes
• Our staff regularly review AI outputs for accuracy and fairness
• Quality assurance processes ensure AI systems operate within defined parameters

Marketing and Analytics

• Targeted Advertising: Personalized marketing based on your property interests and behavior
• Platform Improvement: Analytics to enhance user experience and platform performance
• Market Research: Aggregated data analysis for industry insights and product development

Real Estate Professionals

We share your information with licensed real estate agents, brokers, and related professionals to:

• Facilitate property viewings and transactions
• Provide market expertise and consultation
• Complete property purchases or sales
• Arrange financing and closing services

Service Providers

We share information with third-party service providers who assist with:

• Technology Services: Cloud hosting, data storage, and platform maintenance
• Payment Processing: Secure transaction processing and financial services
• Identity Verification: Background checks and document verification
• Marketing Services: Email marketing, advertising, and lead generation
• Analytics Providers: Usage analytics and platform optimization

Legal and Compliance Sharing

We may disclose information when required by law or to:

• Comply with legal process, court orders, or government requests
• Protect the rights, property, or safety of PropertyPulse.Ai, users, or others
• Prevent fraud, security threats, or illegal activities
• Enforce our Terms of Service and other agreements

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring company. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

Retention Periods

• Account Information: Retained for the duration of your account plus 3 years
• Transaction Records: Maintained for 7 years to comply with real estate and tax regulations
• AI Training Data: Anonymized data may be retained indefinitely for model improvement
• Marketing Data: Retained for 2 years or until you opt out, whichever comes first
• Support Communications: Maintained for 3 years for quality assurance

Automatic Deletion

We implement automated deletion processes to remove personal information when retention periods expire, subject to legal holds and regulatory requirements.

General Rights (All Users)

• Access: Request a copy of your personal information
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal information (subject to legal limitations)
• Portability: Receive your data in a machine-readable format
• Objection: Object to processing for direct marketing purposes

California Residents (CCPA/CPRA Rights)

• Right to Know: Detailed information about personal information collected, used, and shared
• Right to Delete: Request deletion of personal information
• Right to Correct: Correct inaccurate personal information
• Right to Opt-Out: Opt out of the sale or sharing of personal information
• Right to Limit: Limit use of sensitive personal information
• Non-Discrimination: Equal service regardless of privacy choices

European Users (GDPR Rights)

• Data Portability: Receive your data in a structured format
• Automated Decision-Making: Object to decisions based solely on automated processing
• Supervisory Authority: File complaints with your local data protection authority
• Human Review: Request human intervention for automated decisions

FTC Compliance and Disclosure Requirements

In accordance with Federal Trade Commission (FTC) guidelines:

• Advertising Disclosure: We clearly identify paid promotions and affiliate relationships
• Endorsement Transparency: Any sponsored content or partnerships are prominently disclosed
• Material Connection Disclosure: We disclose material connections with real estate professionals and service providers
• Cookie Notice Compliance: Our cookie banner meets FTC transparency requirements

Types of Cookies We Use

• Essential Cookies: Required for platform functionality and security
• Performance Cookies: Analytics and usage tracking for platform improvement
• Functionality Cookies: Personalized advertising and marketing communications
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness
• Targeting Cookies: Cross-site tracking for behavioral advertising (requires opt-in consent)

Consent and Control

You can manage cookie preferences through:

• Browser Settings: Configure cookie acceptance in your browser
• Global Privacy Control: We honor GPC signals from compatible browsers
• Third-Party Opt-Outs: Direct opt-out tools from advertising partners
• Do Not Track: We respond to Do Not Track browser signals where technically feasible

Third-Party Tracking and Advertising Compliance

We use third-party analytics and advertising services, including:

• Google Analytics (with IP anonymization and data retention controls)
• Facebook Pixel (with Custom Audience restrictions)
• LinkedIn Insight Tag (for professional targeting)
• Microsoft Clarity (with privacy-compliant configuration)

Advertising Law Compliance:

• All advertising partnerships comply with FTC endorsement guidelines
• We maintain records of advertising disclosures for regulatory review
• Cross-site tracking requires explicit user consent in applicable jurisdictions
• We honor opt-out preferences across our advertising network

ADA and Accessibility Compliance

Digital Accessibility Commitment:

• Our platform strives to meet WCAG 2.1 AA accessibility standards
• We provide alternative text for images and accessible navigation
• Screen reader compatibility is maintained across core platform features

Cookie and Tracking Accessibility:

• Cookie preferences can be managed using keyboard navigation and screen readers
• Alternative methods for data collection are provided for users who cannot accept cookies
• Accessibility settings are preserved across sessions without requiring tracking cookies

Technical Safeguards

• Encryption: AES-256 encryption for data at rest and TLS 1.3 for data in transit
• Access Controls: Role-based access limitations and multi-factor authentication
• Network Security: Firewalls, intrusion detection, and regular security monitoring
• Secure Development: Regular security audits and vulnerability assessments

Organizational Measures

• Employee Training: Regular privacy and security training for all staff
• Data Minimization: Collect and process only necessary personal information
• Incident Response: Comprehensive breach response and notification procedures
• Third-Party Audits: Annual security assessments by independent auditors

Cross-Border Processing

PropertyPulse.Ai may transfer your personal information to countries outside your residence, including the United States, for processing and storage. We ensure appropriate safeguards through:

• Adequacy Decisions: Transfers to countries with adequate privacy protections
• Standard Contractual Clauses: EU-approved contract terms for international transfers
• Data Privacy Framework: Participation in EU-US and UK-US frameworks where applicable
• Binding Corporate Rules: Internal policies for multinational data transfers

Your Rights for International Transfers

You have the right to:

• Receive information about the safeguards used for international transfers
• Object to transfers that may affect your privacy rights
• Request that processing be limited to your home country where technically feasible

Age Restrictions

PropertyPulse.Ai does not knowingly collect personal information from children under 13 years of age. If we discover that we have collected information from a child under 13, we will delete that information immediately. If you believe we may have collected information from a child under 13, please contact us at privacy@propertypulse.ai.

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. We will:

• Notify you of material changes via email or prominent platform notice
• Provide 30 days' notice before material changes take effect
• Maintain previous policy versions for your reference
• Update the "Last Updated" date at the top of this policy

Privacy Office

Regulatory Authorities

If you have concerns about our privacy practices, you may also contact:

• California: California Privacy Protection Agency (cppa.ca.gov)
• European Union: Your local Data Protection Authority
• Other Jurisdictions: Relevant privacy regulatory authorities

Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, PROPERTYPULSE.AI DISCLAIMS ALL LIABILITY FOR ANY PRIVACY-RELATED DAMAGES ARISING FROM YOUR USE OF OUR PLATFORM. IN NO EVENT SHALL PROPERTYPULSE.AI BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION LOSS OF PROFITS, DATA, OR BUSINESS INTERRUPTION.

Injunctive Relief and Equitable Remedies Waiver

Waiver of Injunctive Relief: By using our platform, you waive any right to seek injunctive relief, specific performance, or other equitable remedies related to privacy practices, except where such waiver is prohibited by law. This waiver applies to all disputes arising from data processing, privacy policy changes, or security incidents.

Alternative Dispute Resolution Priority: You agree to pursue monetary damages through our designated dispute resolution process before seeking any court-based remedies. Emergency injunctive relief may only be sought if:

• Immediate and irreparable harm would occur without court intervention
• No adequate remedy exists through arbitration or other alternative dispute resolution
• You have provided 48 hours' written notice to our legal department

Evidence and Record-Keeping Provisions

Admissibility of Platform Records: You acknowledge and agree that the following records maintained by PropertyPulse.AI are admissible as evidence in any legal proceeding:

• User activity logs and access records
• Data processing and consent records
• Communication histories and platform interactions
• Security incident documentation and response logs
• Cookie preference settings and tracking data
• AI decision-making records and audit trails

Electronic Records Authentication: Our electronic records, including timestamped logs, encrypted data stores, and automated system outputs, constitute authentic business records maintained in the ordinary course of business. You waive any objection to the authenticity or admissibility of such records based on their electronic format.

Data Retention for Legal Purposes: We may retain data beyond standard retention periods when necessary for legal proceedings, regulatory investigations, or dispute resolution. Such extended retention serves legitimate legal interests and complies with applicable evidence preservation requirements

Regulatory Compliance and Government Access

Law Enforcement Cooperation: We cooperate with law enforcement and regulatory authorities as required by law. You acknowledge that such cooperation may involve disclosure of personal information without additional notice where legally permitted or required.

Regulatory Examination Rights: Government agencies may examine our privacy practices and records as authorized by law. We maintain documentation to demonstrate compliance with applicable privacy regulations.

Third-Party Websites

Our platform may contain links to third-party websites and services. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party services you access through our platform.

Accuracy of Information

While we strive to maintain accurate information, we cannot guarantee the completeness or accuracy of all data, including property listings and market information. Users should verify information independently before making decisions.

Changes in Law

This Privacy Policy is designed to comply with applicable privacy laws as of the effective date. As laws change, we will update our practices accordingly and notify users of material changes.